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Everything a Full-Service Brokerage Does — at 1%
From the first consultation to the day you close, we manage every step of selling your Naples home. Professional marketing, expert negotiation, and complete transaction management — the same service you'd expect from a 5–6% brokerage, for a fraction of the cost.
Schedule a Free ConsultationFrom First Call to Closing — Step by Step
Free Consultation & Property Evaluation
We start with a 15-minute call or walkthrough of your property. Scott reviews the home's condition, location, competition, and your timeline. You get a candid assessment of market value, what buyers will pay, and exactly what you'd net at 1% versus a traditional agent — with no obligation.
Listing Preparation & Professional Photography
Before your home hits the market, we ensure it's presented at its best. We advise on quick, high-impact preparation steps — what to fix, what to declutter, what to stage. Our professional photographer captures the home at its best. Floor plans are measured and drawn. Every asset is ready before launch.
MLS Launch & Maximum Market Exposure
Your listing goes live on the Southwest Florida MLS and is instantly syndicated across all major real estate portals. We notify buyer's agents in our network, post across social media, and launch targeted digital advertising to reach qualified buyers — including Northeast relocation buyers actively researching Naples.
Showings, Open Houses & Buyer Management
We coordinate all buyer and agent access — scheduling showings, hosting open houses, and managing all inquiries. You never deal directly with buyers or their agents. We handle every question, every access request, every inspector and appraiser visit — keeping the process smooth and protecting your position at every step.
Offer Review & Expert Negotiation
When offers come in, Scott reviews every term — not just the price. Contingencies, financing strength, closing timeline, inspection clauses, and escalation terms all affect your actual net proceeds. We advise you on every offer, negotiate aggressively on your behalf, and identify and eliminate terms that expose you to risk.
Inspection, Appraisal & Contract Management
Going under contract is not the finish line — it's where inexperienced agents lose deals. We manage every deadline, every inspection response, and every appraisal challenge. If the buyer requests repairs, we advise on what to concede and what to push back on. If the appraisal comes in low, we know exactly how to respond.
Close, Collect, Move On
We manage the closing process through to completion — final walkthrough coordination, closing document review, and settlement statement verification. You show up, sign, and receive your proceeds. With our 1% commission versus the traditional 5–6%, the number on that settlement statement reflects everything you've worked for.
First We Make It the Best-Looking Home on the Market
More than 90% of buyers start their search online, where the only thing that exists is the imagery. Before a single ad runs, we build a visual package that stops the scroll — and the depth of it scales with your home's price point. A waterfront estate and a first condo call for different tools, so the exact package is tailored to your property. Here's what we bring to the table.
Professional editing brings every photo to life — balanced exposure, corrected color, bright skies, and rich, true-to-life detail, finished to a magazine standard. Those first images decide whether a buyer clicks through or scrolls past. We make sure yours stop the scroll. The level of editing and number of finished images scale with your home's price point.
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Aerial photography captures the lot, the rooflines, the water or golf views, and the surrounding neighborhood. For waterfront, golf course, and acreage properties, drone imagery is often the deciding factor — showcasing proximity to the Gulf, canal access, or a private setting in a single frame. Whether your listing calls for a few stills or a full aerial video package depends on the home.
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Empty rooms are digitally furnished with tasteful, realistic furniture and decor, helping buyers picture themselves in the space. Staged homes consistently sell faster and for more, and virtual staging delivers that advantage at a fraction of the cost of physical staging. We tailor each room to the buyer most likely to purchase — how many rooms we stage and the style we choose are matched to your home's price point and target buyer.
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Immersive, interactive walkthroughs let buyers explore every room on their own time, from anywhere in the country. With a true sense of layout, flow, and scale, a 3D tour pre-qualifies interest so the buyers who reach out are already serious. For our many Northeast clients moving to Southwest Florida, it's often the tool that lets them make a confident decision on a home they've never set foot in.
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Professionally produced video tours walk buyers through the home and the lifestyle around it. We craft each video as a story — pacing the reveal of key spaces, highlighting the features buyers care about most, and capturing the feel of the home. This is the content that gets shared, saved, and remembered, extending your listing's reach far beyond the MLS. Production scope, from a short highlight reel to a full cinematic feature, is set to match your home's marketing plan.
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Your home is presented with the polish high-end buyers expect — refined layouts, premium imagery, and placement built to stand out. From the headline copy to the order of the photos, every detail is intentional, designed to communicate value and justify your asking price. For luxury and estate properties we expand into print exposure, magazine features, and dedicated campaigns. The higher the price point, the more comprehensive the presentation.
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The Northeast Buyer Connection That No Other Naples Agent Has
The Naples real estate market is driven significantly by buyers relocating from the New York, New Jersey, Connecticut, and Massachusetts markets. These buyers are typically high-net-worth, motivated, and often purchase with cash — making them the strongest offers in the market.
Scott has spent 35 years building direct connections with this buyer pool. Our digital advertising is specifically targeted to Northeast markets. Our listings reach buyers who are researching Naples from their homes in the tristate area — months before they fly south for season.
What Naples Sellers Can Do to Get Top Dollar
What Sellers Ask About Our 1% Service
Consultation with Scott
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