Our Listing Service

Everything a Full-Service Brokerage Does — at 1%

From the first consultation to the day you close, we manage every step of selling your Naples home. Professional marketing, expert negotiation, and complete transaction management — the same service you'd expect from a 5–6% brokerage, for a fraction of the cost.

Schedule a Free Consultation

Professional Photography Included

High-resolution photos + floor plans, every listing

Full MLS + Portal Syndication

Zillow, Realtor.com, Homes.com, and all major platforms

35 Years of Negotiation Experience

Every contract, contingency, and closing managed by Scott

Save $35,000–$100,000+

At Naples price points the savings are life-changing

How It Works

From First Call to Closing — Step by Step

Week 1

Free Consultation & Property Evaluation

We start with a 15-minute call or walkthrough of your property. Scott reviews the home's condition, location, competition, and your timeline. You get a candid assessment of market value, what buyers will pay, and exactly what you'd net at 1% versus a traditional agent — with no obligation.

Comparative Market Analysis

Net proceeds estimate

Pricing strategy options

Seller preparation recommendations

Week 1–2

Listing Preparation & Professional Photography

Before your home hits the market, we ensure it's presented at its best. We advise on quick, high-impact preparation steps — what to fix, what to declutter, what to stage. Our professional photographer captures the home at its best. Floor plans are measured and drawn. Every asset is ready before launch.

Professional photography

Accurate floor plans

Listing description written

Seller prep checklist

Launch Day

MLS Launch & Maximum Market Exposure

Your listing goes live on the Southwest Florida MLS and is instantly syndicated across all major real estate portals. We notify buyer's agents in our network, post across social media, and launch targeted digital advertising to reach qualified buyers — including Northeast relocation buyers actively researching Naples.

SWFL MLS listing

Zillow, Realtor.com, Homes.com

Social media promotion

Targeted digital advertising

Agent network notification

Active Listing Period

Showings, Open Houses & Buyer Management

We coordinate all buyer and agent access — scheduling showings, hosting open houses, and managing all inquiries. You never deal directly with buyers or their agents. We handle every question, every access request, every inspector and appraiser visit — keeping the process smooth and protecting your position at every step.

Showing coordination

Open houses

Buyer inquiry management

Feedback reporting

Inspector & appraiser access

Offer Stage

Offer Review & Expert Negotiation

When offers come in, Scott reviews every term — not just the price. Contingencies, financing strength, closing timeline, inspection clauses, and escalation terms all affect your actual net proceeds. We advise you on every offer, negotiate aggressively on your behalf, and identify and eliminate terms that expose you to risk.

Full offer analysis

Buyer financing vetting

Counter-offer strategy

Multiple offer management

Under Contract

Inspection, Appraisal & Contract Management

Going under contract is not the finish line — it's where inexperienced agents lose deals. We manage every deadline, every inspection response, and every appraisal challenge. If the buyer requests repairs, we advise on what to concede and what to push back on. If the appraisal comes in low, we know exactly how to respond.

Inspection response strategy

Appraisal management

Deadline tracking

Title & escrow coordination

Closing Day

Close, Collect, Move On

We manage the closing process through to completion — final walkthrough coordination, closing document review, and settlement statement verification. You show up, sign, and receive your proceeds. With our 1% commission versus the traditional 5–6%, the number on that settlement statement reflects everything you've worked for.

Final walkthrough

Closing doc review

Settlement statement check

Maximum net proceeds

Our Marketing Approach

How We Get Your Home in Front of the Right Buyers

Professional Photography & Floor Plans

High-resolution photography is the single highest-impact marketing investment for any listing. Studies show homes with professional photos sell 32% faster and for 47% closer to asking price. Floor plans are included — buyers decide before they visit, and good floor plans reduce wasted showings.

MLS & Portal Syndication

Every listing hits the Southwest Florida MLS and syndicates automatically to Zillow, Realtor.com, Homes.com, Trulia, and all major real estate portals. Maximum digital footprint from day one — reaching both local buyers and out-of-state buyers researching remotely.

Targeted Social Media Advertising

Facebook and Instagram campaigns targeting buyers by income level, geography (NY/NJ/CT/MA), and real estate search behavior. We reach the exact demographic driving Naples' strongest offers — affluent Northeast buyers actively researching SWFL relocation.

Google Search Advertising

Pay-per-click campaigns targeting buyers searching for Naples homes for sale, specific communities, and SWFL real estate. Your listing appears at the top of search results for the exact queries your buyers are entering.

Buyer's Agent Network

35 years of relationships with active Naples and SWFL buyer's agents. New listings are communicated directly to agents representing qualified buyers — before the listing even appears publicly on the portals.

Open Houses

Scheduled and promoted open houses give motivated buyers a low-pressure entry point to experience your home. We manage every aspect — promotion, hosting, and follow-up with every interested party who attends.

Our Unique Advantage

The Northeast Buyer Connection That No Other Naples Agent Has

The Naples real estate market is driven significantly by buyers relocating from the New York, New Jersey, Connecticut, and Massachusetts markets. These buyers are typically high-net-worth, motivated, and often purchase with cash — making them the strongest offers in the market.

Scott has spent 35 years building direct connections with this buyer pool. Our digital advertising is specifically targeted to Northeast markets. Our listings reach buyers who are researching Naples from their homes in the tristate area — months before they fly south for season.

35yr

Building NY/NJ buyer connections

Cash

Many Northeast buyers purchase without financing

Geographically Targeted Ads

Digital campaigns served specifically to NY, NJ, CT, and MA audiences searching for Naples and SWFL properties.

Relocation Buyer Specialization

We understand what Northeast buyers need — HOA education, gated community context, hurricane and flood zone guidance. We speak their language.

Early Online Research Capture

Snowbird buyers research online from September onward. Our SEO and digital presence ensures your listing is visible when the research starts — not just when buyers arrive in season.

Strongest Offers in the Market

Northeast buyers are typically cash buyers or highly qualified. They don't lowball. When we get them to your door, they're ready to move.

Maximize Your Sale

What Naples Sellers Can Do to Get Top Dollar

Price it right from day one

Overpriced listings sit, accumulate days on market, and eventually sell below what a correctly priced listing would have achieved. The first two weeks on market are when buyer interest peaks — don't waste them on a price that kills momentum.

Declutter before photography day

Buyers buy space and light. Remove everything that makes rooms feel smaller or more personal. Clear countertops, minimize furniture, and maximize natural light. Photography day is your one chance to make a first impression — make it count.

Fix the obvious, skip the expensive

Buyers notice small defects and use them to negotiate. Fix leaky faucets, sticking doors, cracked tiles, and anything that signals deferred maintenance. Don't do major renovations — the math rarely works in a seller's favor pre-sale.

List before peak season, not during it

October listings catch early-season buyers before competition peaks. January listings compete with maximum inventory. The best time to list for a Naples seller is October–November — we'll advise you on the exact timing based on your specific property and community.

Be flexible on showings

Buyers have tight travel schedules, especially during season. Every showing request you decline is a qualified buyer who moves to the next listing. Make your home as accessible as possible during the active listing period.

Understand your community's selling points

Buyers purchase the lifestyle, not just the home. Know what makes your community special — beach access, golf, social calendar, proximity to dining — and make sure that story is told in the listing. We help craft the narrative that resonates with your target buyer.

Common Questions

Frequently Asked Questions

How does Realty of Naples make money at 1% commission?

We operate on a volume-based model — more transactions at a lower margin rather than fewer transactions at a high margin. We use technology-efficient processes and targeted marketing instead of expensive offices and large overhead. This lets us deliver full service at 1% sustainably, without cutting corners.

Will my home sell for less because the commission is lower?

No. Sale price is determined by market conditions, pricing strategy, and negotiation — not the listing agent's commission rate. Our data-driven pricing and 35-year negotiation experience consistently achieve top-of-market results. The 1% goes to you, not to the brokerage.

Do I need to do anything to prepare my home before listing?

We advise on preparation during the initial consultation. For most homes, the preparation list is minor — decluttering, small repairs, and ensuring the home photographs well. We tell you exactly what to spend money on and what to skip. We never recommend expensive renovations that don't deliver a return.

How long does the process take from first call to listing live?

Typically 1–2 weeks from consultation to live listing, depending on preparation time and photography scheduling. If your home is ready and market timing is right, we can move faster. We work to your timeline — not ours.

What if my home doesn't sell quickly?

If a well-priced, well-marketed home isn't getting traction, the first question is always price. We monitor showing feedback, days on market, and comparable sales weekly and advise on whether a price adjustment is warranted. We never let a listing sit without a strategy — and we never recommend reducing price without data to support it.

Ready to List?

Schedule Your Free
Consultation

15 minutes with Scott. Free market valuation, exact savings breakdown, and a clear picture of what your home would net at 1% — with no obligation.

Talk to Scott

See the Numbers First

What Would You Save
at 1% Commission?

Run the comparison at your home's value. See exactly what you'd pay us versus a traditional 6% brokerage — and what that difference means for your net proceeds.

Calculate Your Savings

What We Do – 1% Commission- [35 Years in Real Estate]