Free · No Obligation · No Pressure
The 15-Minute Call That Could Save You $50,000
Most Naples homeowners never find out what they could have saved. One conversation with Scott changes that. You get a free home valuation, a clear picture of what you'd net at 1% versus the traditional rate, and zero obligation to do anything with the information.
No obligation — ever
35 years local experience
$100M+ sold
Response within 24 hours
Free Consultation
Get Your Free Home Value Estimate
Tell us about your property and we'll reach out with a current market valuation and exact savings breakdown.
Or call directly
Scott Cowan — Broker
(239) 910-6772
Blane Perun — Marketing
(239) 357-1308
Peak selling season is November through April — it's approaching fast.
Homes listed before season open with maximum buyer exposure. Every week you wait is a week of qualified buyers you miss.
Schedule Now
Why Realty of Naples
Everything You'd Expect From a Full-Service Brokerage — at 1%
Professional Photography & Video
High-resolution photography, Matterport 3D virtual tours, and video walkthroughs are standard. Every listing looks premium — because buyers decide in seconds.
Full MLS Exposure
Your listing hits the Southwest Florida MLS, Zillow, Realtor.com, and all major portals. Maximum exposure to the widest possible buyer pool — including Northeast relocation buyers.
Expert Negotiation
35 years of Naples transactions. We know when to hold, when to push, and exactly how to structure offers and counteroffers to maximize your final net proceeds.
Save $35K–$100K in Commission
Traditional brokerages charge 5–6%. We charge 1%. On a $1M Naples home that's $50,000 back in your pocket. The service is identical. The math is not.
Accurate Pricing Strategy
Overpricing kills deals. Underpricing costs you money. Our data-driven pricing analysis finds the exact number that attracts maximum buyer interest and maximum sale price.
Northeast Buyer Network
Scott has spent years cultivating relationships with NY/NJ buyers relocating to SWFL. Your listing reaches the exact demographic driving Naples' highest-quality offers.
Why Act Now — Not Later
8 Reasons Naples Sellers Who Wait Pay the Price
01
Peak season is a narrow window
Naples' strongest buyer activity runs November through April. Homes listed in October capture the full season. Homes listed in February compete with peak inventory and miss early-season buyers entirely.
02
Inventory is rising — buyers have more choices
Naples inventory has been increasing. More listings means more competition for buyer attention. Homes that hit the market early in a rising inventory environment consistently outperform late entrants.
03
Prices have softened — waiting rarely helps
Naples median prices are down ~6% from 2022 peaks. There's no data-supported reason to believe waiting will result in a higher sale price. The cost of waiting is real.
04
Interest rate shifts affect your buyer pool
When rates drop — even slightly — buyers who were waiting on the sidelines flood the market simultaneously. Sellers who are already listed capture that surge. Sellers who haven't listed yet miss it.
05
Days on market affect perception
Listings that sit get stigmatized. Buyers ask "what's wrong with it?" Homes that price correctly from day one sell faster and closer to asking price than homes that chase the market downward.
06
Every month of carrying costs adds up
HOA fees, property taxes, insurance, and maintenance don't pause while you decide. On a $1M Naples home, monthly carrying costs average $2,500–$4,000. That's money leaving your pocket while you wait.
07
Snowbird buyers decide before they arrive
Northeast buyers research Naples real estate online from September onwards. Many have shortlists finalized before they fly south in November. Listings need to be live when the research begins — not after they land.
08
The consultation costs you nothing
You're not signing anything. You're not committing to anything. You get a free market valuation, a clear savings breakdown, and 35 years of local insight — in 15 minutes. The only cost of not calling is the information you don't have.
The Math Is Simple
What You Keep at 1% vs. 6%
| Sale Price | Traditional (6%) | Realty of Naples (1%) | You Save |
|---|---|---|---|
| $500,000 | $30,000 | $5,000 | $25,000 |
| $750,000 | $45,000 | $7,500 | $37,500 |
| $1,000,000 | $60,000 | $10,000 | $50,000 |
| $1,500,000 | $90,000 | $15,000 | $75,000 |
| $2,000,000 | $120,000 | $20,000 | $100,000 |
| $3,000,000 | $180,000 | $30,000 | $150,000 |
What to Expect
What Happens on the Call
1
You Tell Us About Your Property
Address, bedrooms, condition, timeline. 5 minutes. No forms, no paperwork — just a conversation.
2
We Pull Current Market Data
We run a live comparable analysis using current Naples MLS data — not last year's numbers. You get a realistic value range for today's market.
3
We Show You the Exact Savings
You see precisely what you'd net at 1% versus 5–6%. No estimates — exact numbers based on your home's value.
4
You Decide — Zero Pressure
You leave the call with real information. No obligation. No follow-up pressure. If and when you're ready, we're here.
Common Concerns
Questions We Hear Every Day
Will I get less service at 1%?
No. You get professional photography, virtual tours, full MLS listing, social media marketing, open houses, and experienced negotiation. The only difference is what we charge for it. Our 1% model works because we run an efficient operation — not a reduced-service one.
Won't buyers' agents avoid a 1% listing?
No. The buyer's agent commission is separate and is set by you at listing. Our 1% is the listing side only. Buyers' agents are compensated at market rates — your listing gets the same showing traffic as any other.
I'm not sure I'm ready to sell yet.
That's exactly when to call. The consultation is information gathering — not a commitment. Knowing your home's current value, what you'd net, and what the market looks like costs you nothing. That information is valuable whether you sell in 3 months or 3 years.
My neighbor used a big brokerage and was happy.
That's great. But did they know what they could have saved? Most sellers don't run the comparison until after closing — when it's too late. We just ask that you see the numbers before you decide. If a traditional brokerage is still the right choice after that, we'll tell you honestly.
How do I know you'll get me the best price?
35 years in Naples and over $100M in closed transactions. Scott has negotiated through every market condition — peak years, corrections, and everything in between. Our pricing accuracy and negotiation results speak for themselves. Ask us for recent comparable sales during the call.
Ready When You Are
The Conversation That Changes What You Keep
You've done the research. You know the numbers. The only thing left is a 15-minute call with Scott. No obligation. No pressure. Just the clearest picture of what your home is worth and what you stand to save.
Prefer to start online?
Fill out the form and we'll reach out within 24 hours with your free home value estimate and savings breakdown.