Southwest Florida's Only 1% Commission Specialists — Save $40,000 on a $1M Sale · 35 Years Experience
Search by City
What You Save Our 1% Fee About Us Contact Gated Communities ↗

Realty of Naples — 1% Commission, 35 Years Experience, Full Service

Realty of Naples FL — 1% Commission
Southwest Florida's 1% Commission Specialists

Sell Your Naples Home.
Keep $40,000 More.

35 years of Naples real estate expertise. One simple fee — 1% commission. We handle everything. You keep the difference.

1%
Commission Rate
35
Years Experience
$100M+
Total Sold
$40K
Saved on $1M Sale
About Realty of Naples

Realty of Naples FL Will Sell Your Home for 1% Commission!

After years of business, our responsibility and attention to the customer have never been more effective. Scott Cowan has nearly ten years of dedicated experience and has successfully transacted over $100,000,000 in business — bringing that expertise to every listing at a fraction of the traditional cost.

The South West Florida market has developed a unique and growing connection with the Northeast NY/NJ market, as many residents increasingly choose to relocate south. We specialize in connecting qualified buyers from the Northeast to the Naples area market, helping sellers achieve the highest possible net proceeds.

Meet Scott Cowan →
Full Service at 1%
Professional photography, virtual tours, MLS listing, strategic advertising — everything a traditional agent does, for a fraction of the cost.
35 Years of Naples Expertise
Deep knowledge of the Naples, Bonita Springs, Fort Myers and SWFL markets built over three decades of transactions.
Northeast to Naples Specialists
We connect NY/NJ buyers relocating to SWFL — putting qualified out-of-state buyers directly in front of your listing.
What we do

Premium Marketing Services From Realty of Naples FL

Photo Enhancement
Photo Enhancement
Magazine-quality images that sell

Professional editing brings every photo to life — balanced exposure, corrected color, bright skies, and rich, true-to-life detail. Each image is finished to a magazine standard so your listing looks its absolute best the moment buyers see it online. Because more than 90% of buyers start their search on the web, those first few photos decide whether they click through or scroll past. We make sure yours stop the scroll, draw buyers in, and present your home exactly the way it deserves to be seen.

Luxury Home Listings
Luxury Home Listings
Presentation built for high-end buyers

Your home is presented with the polish high-end buyers expect — refined layouts, premium imagery, and placement built to stand out in a crowded market. We position every luxury listing to reach serious, qualified buyers who are ready to act. From the headline copy to the order of the photos, every detail is intentional, designed to communicate value and justify your asking price. The result is a listing that feels exclusive, commands attention, and attracts the right buyers rather than just more clicks.

Virtual Staging
Virtual Staging
Help buyers picture living there

Empty rooms are digitally furnished with tasteful, realistic furniture and decor, helping buyers picture themselves living in the space. It's a fast, cost-effective way to make vacant homes feel warm, finished, and move-in ready. Studies consistently show that staged homes sell faster and for more, and virtual staging delivers that advantage at a fraction of the cost of physical staging. We tailor each room to the buyer most likely to purchase, turning bare floors and blank walls into a home they can imagine calling their own.

Drone Photography
Drone Photography
Show the property from above

Aerial photography captures the full scope of the property — the lot, the rooflines, the water or golf views, and the surrounding neighborhood. These elevated shots give buyers the complete sense of place that ground-level photos simply can't. For waterfront, golf course, and acreage properties, drone imagery is often the deciding factor, showcasing proximity to the Gulf, canal access, or a private setting in a single frame. It's the perspective that turns a good listing into an unforgettable one.

Cinematic Storytelling
Cinematic Storytelling
Video that builds an emotional connection

Professionally produced video tours walk buyers through the home and the lifestyle around it. Smooth, cinematic footage builds an emotional connection and keeps your listing front and center across social media and online search. We craft each video as a story — pacing the reveal of key spaces, highlighting the features buyers care about most, and capturing the feel of the home, not just the floor plan. This is the content that gets shared, saved, and remembered, extending your listing's reach far beyond the MLS.

3D Virtual Tours
3D Virtual Tours
Tour anytime, from anywhere

Immersive, interactive walkthroughs let buyers explore every room on their own time, from anywhere in the country. Ideal for out-of-state and relocating buyers who want to tour with confidence before booking a flight. With a true sense of layout, flow, and scale, a 3D tour pre-qualifies interest so the buyers who reach out are already serious. For our many Northeast clients moving to Southwest Florida, it's often the tool that lets them make a confident decision on a home they've never set foot in.

Naples Real Estate Market

Homes for Sale in Naples FL — What Buyers Need to Know in 2026

Naples FL homes for sale span some of the most sought-after zip codes in Southwest Florida — from the high-rise condos of Pelican Bay to the estate lots of Quail West and the Gulf-front properties along Gulf Shore Boulevard. Whether you are relocating from the Northeast, purchasing a second home, or downsizing into a low-maintenance villa, the Naples real estate market offers options at every price point from the mid $300s to $20M+.

The Naples market moves seasonally. Inventory tightens from November through April as snowbird buyers compete with full-time relocators. The buyers who win in multiple-offer situations are the ones who arrive pre-approved, understand CDD and HOA structures, and have an agent who knows which communities are priced correctly and which are not. That is exactly what Realty of Naples brings to every buyer relationship.

Read the Naples Buyer's Guide →
Single Family Homes
Naples offers a wide range of single family homes from entry-level ranch properties in East Naples to multi-million dollar estates in Port Royal and Aqualane Shores. Lot size, flood zone, and school district are the three variables that move price most significantly.
Condos & High-Rise Living
Pelican Bay, Park Shore, and Vanderbilt Beach are Naples' premier condo corridors. Gulf-front towers command $1M–$8M+ depending on floor, views, and renovation status. Reserve fund health and special assessments require careful due diligence before any condo purchase.
Gated Community Homes
The majority of Naples homes for sale above $600K sit inside gated communities with HOA fees ranging from $400 to $3,000+ per month. Golf membership structures, CDD bonds, and bundled vs. optional golf all affect your true cost of ownership — factors our team breaks down for every property.
Why Buyers Choose Naples

Why Realty of Naples FL Homes for Sale Attract Buyers from Across the Country

Naples consistently ranks among the wealthiest small cities in the United States — and for good reason. No state income tax, no estate tax, 320 days of sunshine, world-class dining, and a Gulf Coast lifestyle that is impossible to replicate in the Northeast. For high-net-worth buyers leaving New York, New Jersey, Connecticut, and Massachusetts, Naples represents the single largest quality-of-life upgrade available in the continental US.

The financial case for buying here is equally compelling. Florida's homestead exemption caps annual property tax increases at 3% for primary residents. Combined with the elimination of state income tax on retirement income, pension distributions, and investment gains, the savings for a typical NY/NJ household relocating to Naples can exceed $80,000 annually — far outpacing the cost of any home purchase.

See the NY/NJ vs Naples Cost Comparison →
No State Income Tax
Florida has zero state income tax. For a household earning $300K/year moving from New Jersey, that alone is worth $30,000+ annually. Combined with homestead exemption savings, the financial case for buying a home in Naples FL is overwhelming.
Northeast Buyer Network
Realty of Naples has cultivated a direct pipeline of qualified buyers relocating from NY, NJ, CT, PA, and MA. When you list with us, your home is actively marketed to the most motivated buyer pool in the SWFL market — people who have already decided to move and are ready to act.
Market Timing Intelligence
Naples real estate follows a predictable seasonal cycle. Sellers who list in October and November consistently achieve higher prices than those who wait until January. Our 35 years of market data tells us exactly when to list, how to price, and which buyer signals indicate a genuine offer versus a low-ball inquiry.
The 1% Difference

Switch to a Smarter,
More Profitable Way
to Sell in Naples

Traditional brokerages charge 5–6% commission. We charge 1%. On a $1 million home that's $40,000–$50,000 back in your pocket — without sacrificing service, marketing, or results.

Calculate Your Exact Savings →
Sale PriceTraditional (6%)Realty of Naples (1%)You Save
$500,000$30,000$5,000$25,000
$750,000$45,000$7,500$37,500
$1,000,000$60,000$10,000$50,000
$1,500,000$90,000$15,000$75,000
$2,000,000$120,000$20,000$100,000
Selling Naples FL Homes

How to Sell Your Naples FL Home for the Highest Possible Price

Selling a home in Naples is not the same as selling anywhere else. Buyers are sophisticated, frequently paying cash, and comparing your property against dozens of similar listings across Collier and Lee County. Price it wrong by even 3% and you lose the most motivated buyers in the first two weeks — the window when showings and offers are highest and your negotiating leverage is strongest.

Realty of Naples uses a data-driven pricing model built on 35 years of local transaction history, current MLS absorption rates by zip code, and active buyer demand signals from our Northeast referral network. We do not guess at pricing — we build a case for it. And because we charge 1%, your net proceeds are $40,000–$100,000 higher than if you listed with a traditional 6% brokerage.

See Our Full Listing Process →
Professional Photography & Virtual Tours
Over 90% of Naples buyers begin their search online. Our listings are photographed by professional real estate photographers, include Matterport 3D virtual tours, and are staged for the specific buyer profile most likely to purchase your home — Northeast relocators who are often buying sight-unseen or on a single visit.
Strategic MLS & Digital Marketing
Your listing appears on Zillow, Realtor.com, Redfin, and the Southwest Florida MLS the day it goes live. We supplement with targeted digital advertising to buyers actively searching Naples FL homes for sale in your price range and community type — not generic impressions, but qualified buyer traffic.
1% Commission — Full Stop
No hidden fees, no tiered pricing, no asterisks. Our listing fee is 1% of the final sale price. On a $1.5M home that is $15,000 versus $90,000 at 6% — a $75,000 difference that stays in your pocket. We have never once had a seller tell us they wished they had paid more commission.
For Sellers
Are You Selling
Your Home?
Find out exactly how much you keep with our 1% commission model. Get a free home value estimate and savings comparison today.
Get Estimate
For Buyers
Looking to Buy
in Naples?
Browse homes for sale across Naples, Bonita Springs, Fort Myers, Estero and all of Southwest Florida.
Explore Listings