Sell Your Naples Home.
Keep $40,000 More.
35 years of Naples real estate expertise. One simple fee — 1% commission. We handle everything. You keep the difference.
Realty of Naples FL Will Sell Your Home for 1% Commission
After years of business, our responsibility and attention to the customer have never been more effective. Scott Cowan has nearly ten years of dedicated experience and has successfully transacted over $100,000,000 in business — bringing that expertise to every listing at a fraction of the traditional cost.
The South West Florida market has developed a unique and growing connection with the Northeast NY/NJ market, as many residents increasingly choose to relocate south. We specialize in connecting qualified buyers from the Northeast to the Naples area market, helping sellers achieve the highest possible net proceeds.
Meet Scott Cowan →Homes for Sale in Southwest Florida
Homes for Sale in Naples FL — What Buyers Need to Know in 2026
Naples FL homes for sale span some of the most sought-after zip codes in Southwest Florida — from the high-rise condos of Pelican Bay to the estate lots of Quail West and the Gulf-front properties along Gulf Shore Boulevard. Whether you are relocating from the Northeast, purchasing a second home, or downsizing into a low-maintenance villa, the Naples real estate market offers options at every price point from the mid $300s to $20M+.
The Naples market moves seasonally. Inventory tightens from November through April as snowbird buyers compete with full-time relocators. The buyers who win in multiple-offer situations are the ones who arrive pre-approved, understand CDD and HOA structures, and have an agent who knows which communities are priced correctly and which are not. That is exactly what Realty of Naples brings to every buyer relationship.
Read the Naples Buyer's Guide →The smarter way to sell
35 years. 1% commission. Full service. Southwest Florida's most trusted team.
Why Realty of Naples FL Homes for Sale Attract Buyers from Across the Country
Naples consistently ranks among the wealthiest small cities in the United States — and for good reason. No state income tax, no estate tax, 320 days of sunshine, world-class dining, and a Gulf Coast lifestyle that is impossible to replicate in the Northeast. For high-net-worth buyers leaving New York, New Jersey, Connecticut, and Massachusetts, Naples represents the single largest quality-of-life upgrade available in the continental US.
The financial case for buying here is equally compelling. Florida's homestead exemption caps annual property tax increases at 3% for primary residents. Combined with the elimination of state income tax on retirement income, pension distributions, and investment gains, the savings for a typical NY/NJ household relocating to Naples can exceed $80,000 annually — far outpacing the cost of any home purchase.
See the NY/NJ vs Naples Cost Comparison →Switch to a Smarter,
More Profitable Way
to Sell in Naples
Traditional brokerages charge 5–6% commission. We charge 1%. On a $1 million home that's $40,000–$50,000 back in your pocket — without sacrificing service, marketing, or results.
Calculate Your Exact Savings →How to Sell Your Naples FL Home for the Highest Possible Price
Selling a home in Naples is not the same as selling anywhere else. Buyers are sophisticated, frequently paying cash, and comparing your property against dozens of similar listings across Collier and Lee County. Price it wrong by even 3% and you lose the most motivated buyers in the first two weeks — the window when showings and offers are highest and your negotiating leverage is strongest.
Realty of Naples uses a data-driven pricing model built on 35 years of local transaction history, current MLS absorption rates by zip code, and active buyer demand signals from our Northeast referral network. We do not guess at pricing — we build a case for it. And because we charge 1%, your net proceeds are $40,000–$100,000 higher than if you listed with a traditional 6% brokerage.
See Our Full Listing Process →
Your Home?
in Naples?