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Transparent Pricing · No Surprises
We Charge 1%.
That's It.
Most Naples brokerages charge 5–6% commission. We charge 1% for the listing side — the same professional service, the same MLS exposure, the same expert negotiation. The only difference is what stays in your pocket.
Get Free Home Value Estimate1%
Our listing commissionCompared to the industry standard of 5–6%
$50K
Saved on a $1M Naples homeVersus a traditional 6% brokerage
$100M+
Total sold at 1%35 years. Full service. Fraction of the cost.
What the NAR Settlement Means for Naples Home Sellers
The 2024 NAR settlement changed how buyer's agent commissions are handled. Sellers are no longer required to offer a buyer's agent commission through the MLS. This gives you more control — and with our 1% listing fee, your total commission exposure is dramatically lower than it's ever been.
What You Get
Everything Included at 1% — Nothing Removed
Professional Photography
High-resolution interior and exterior photography. Every listing looks premium — because buyers decide within seconds of seeing the first photo.
Floor Plans
Accurate floor plan diagrams included with every listing. Buyers want to understand the layout before they visit — floor plans reduce wasted showings and attract serious buyers.
Full MLS Listing
Your property listed on the Southwest Florida MLS and syndicated to Zillow, Realtor.com, Homes.com, and all major portals. Maximum buyer exposure from day one.
Online Advertising
Targeted digital advertising across Google, Facebook, and Instagram reaching qualified buyers — including Northeast relocators actively researching Naples properties.
Open House Coordination
Scheduled open houses managed and promoted. We coordinate buyer agent access, inspectors, and appraisers throughout the entire process.
Expert Negotiation
35 years of Naples transactions. We negotiate offers, advise on contracts, vet buyer financing, and confer on inspection and appraisal reports — advocating for your maximum net proceeds.
Pricing Strategy
Comprehensive market analysis, competitive pricing recommendations, and seller preparation advice — what to fix, what to skip, and how to position your home for a faster sale at a higher price.
Transaction Management
Full contract-to-close management. We handle paperwork, deadlines, title coordination, and all the moving parts so you don't have to track anything yourself.
Available for Additional Fee
+ Professional Staging
+ Matterport 3D Virtual Tours
+ Aerial / Drone Photography
Side by Side
Realty of Naples vs. Traditional Brokerage
| Service | Traditional Brokerage (5–6%) | Realty of Naples FL (1%) |
|---|---|---|
| MLS Listing | ✓ Included | ✓ Included |
| Professional Photography | ✓ Included | ✓ Included |
| Floor Plans | ✗ Often not included | ✓ Included |
| Digital Advertising | Varies by agent | ✓ Included |
| Open Houses | ✓ Included | ✓ Included |
| Negotiation | ✓ Included | ✓ Included |
| Transaction Management | ✓ Included | ✓ Included |
| Northeast Buyer Network | ✗ Rarely specialized | ✓ 35 years NY/NJ connections |
| Listing Commission | 5% – 6% | 1% |
How the Fee Works
Understanding the Full Commission Picture
Our 1% is the full listing commission — what you pay us to represent you as the seller. A traditional brokerage charges 6% for the same service.
Following the 2024 NAR settlement, sellers are no longer required to offer a buyer's agent commission through the MLS. That decision is entirely yours — we'll advise you on what makes sense for your property and market conditions.
The Bottom Line
Traditional sellers pay 6%. Our sellers pay 1%. On a $1M Naples home that's $50,000 back in your pocket — for identical service, marketing, and negotiation.
6%
Traditional Brokerage
What They Charge
Industry standard commission charged to the seller at closing. On a $1M home: $60,000.
1%
Realty of Naples FL
What We Charge
Full-service listing — photography, MLS, marketing, negotiation, transaction management. On a $1M home: $10,000.
$50K
On a $1M Sale
You Keep
The difference between 6% and 1% at Naples price points. Yours to invest, spend, or save.
Run the Numbers
What You Save at Every Price Point
| Sale Price | Traditional (6%) | Our Commission (1%) | You Save |
|---|---|---|---|
| $400,000 | $24,000 | $4,000 | $20,000 |
| $600,000 | $36,000 | $6,000 | $30,000 |
| $800,000 | $48,000 | $8,000 | $40,000 |
| $1,000,000 | $60,000 | $10,000 | $50,000 |
| $1,500,000 | $90,000 | $15,000 | $75,000 |
| $2,000,000 | $120,000 | $20,000 | $100,000 |
| $3,000,000 | $180,000 | $30,000 | $150,000 |
* Savings shown compare 6% traditional commission to our 1% commission on the listing side only.
Common Questions
Frequently Asked Questions
Do I still need to pay a buyer's agent commission?
Following the 2024 NAR settlement, you are no longer required to offer a buyer's agent commission through the MLS. That decision is entirely yours. We will advise you on what makes sense for your specific property and market conditions — but our commission is 1%, full stop.
Will buyer's agents avoid my listing if I offer less commission?
Ethical buyer's agents are legally obligated to show their clients suitable properties regardless of commission. The internet has also given buyers direct access to listings — many find homes themselves and request showings directly. We advise a competitive buyer agent offer to eliminate any friction, but our listings consistently generate strong showing traffic.
How can you offer full service at 1%?
We run an efficient, technology-forward operation. We invest in the right tools — professional photography, digital advertising, MLS systems — rather than in expensive offices and large support staff. Our model is built to be sustainable at 1% without cutting corners on the services that actually move homes.
Is the 1% model available for luxury homes in Naples?
Yes — and it's where the savings are most significant. On a $2M Pelican Bay estate, the difference between 1% and 6% is $100,000. Our model was built specifically for high-value Naples properties where the commission savings are life-changing.
Are there any hidden fees?
No. Our 1% is transparent and all-in for the services listed above. Staging and virtual tours are available as optional add-ons at clearly stated rates. There are no surprise fees at closing.
See the Exact Numbers
What Would You Save
on Your Home?
on Your Home?
Get a free home value estimate and see your exact savings breakdown — 1% versus the traditional rate, based on your specific property.
Calculate Your Savings
Ready to Get Started?
Schedule a Free
Consultation
Consultation
A 15-minute call with Scott. No obligation. You get a current market valuation and a clear picture of what you'd net at 1% versus the traditional rate.
Talk to Scott
About the Author
Scott Cowan Broker / Owner — Realty of Naples FL Scott Cowan is the broker and owner of Realty of Naples FL — a licensed real estate brokerage with offices in Florida, New Jersey, and New York. With nearly 35 years of experience and over $100,000,000 in closed transactions, Scott brings a depth of market knowledge that few Naples agents can match.
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