See Exactly What You Keep When You Sell at 1%
Most Naples homeowners hand over $50,000–$100,000+ in commission fees without ever questioning it. Our 1% listing fee changes that math dramatically — without changing the quality of service, the marketing reach, or the negotiation expertise.
Enter your home's value and see the difference in seconds.
The Savings Across Common Naples Price Points
* Traditional = 6% total commission paid by seller. Ours = 1% listing commission only.
What Could You Do With $20,000–$100,000?
Understanding the Full Commission Structure
Real estate commission has two sides: the listing agent (that's us) and the buyer's agent (who represents the buyer). In a traditional transaction, sellers pay both — typically 2.5–3% each side, totaling 5–6%.
Our 1% covers the listing side in full. Following the 2024 NAR settlement, sellers are no longer required to offer a buyer's agent commission through the MLS. You choose what to offer — and we advise you on the competitive rate for your specific market and property.
In practice, most Naples sellers offer 1–2% to the buyer's agent to maximize showing traffic. Even at 2% buyer-side, your total is 3% — versus the traditional 5–6%. On a $1M home, the difference between 3% and 6% is $30,000.
Listing-Side Savings at Every Naples Price Point
| Sale Price | Traditional (6%) | Our Commission (1%) | You Save |
|---|---|---|---|
| $300,000 | $18,000 | $3,000 | $15,000 |
| $500,000 | $30,000 | $5,000 | $25,000 |
| $750,000 | $45,000 | $7,500 | $37,500 |
| $1,000,000 | $60,000 | $10,000 | $50,000 |
| $1,500,000 | $90,000 | $15,000 | $75,000 |
| $2,000,000 | $120,000 | $20,000 | $100,000 |
| $3,000,000 | $180,000 | $30,000 | $150,000 |
| $5,000,000 | $300,000 | $50,000 | $250,000 |
* Traditional = 6% total commission paid by seller. Ours = 1% listing commission only.
Broker/Owner Operated — No Commission Split to the House
Traditional brokerages charge high commissions partly because agents split a large percentage of what they earn with the brokerage. Commission splits, office fees, franchise fees, and administrative overhead can consume 30–50% of what the agent collects.
At Realty of Naples, Scott Cowan is both the broker and the owner. There is no split to the house. No franchise fee. Minimal overhead. This is how we sustain a full-service listing operation at 1% — not by cutting services, but by eliminating the structural costs that inflate traditional commission rates.
Think of it like Amazon versus a traditional retailer. High volume, low margin, great service — and the consumer keeps the difference.
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