Who We Are at Realty of Naples Fl
1% Commission

What the NAR Settlement Means for Home Sellers & How We Are Adapting

Let's Get Your Home Listed & Save Your Profits

Get in touch with Realty of Naples Fl to discuss the local market, your property valauation and to explore our brokerage as an option.


For inquiries contact:

Scott Cowan
Broker Manager
2nd St NE Naples, FL 34120


Blane Perun
Marketing
2nd St NE Naples, FL 34120

Who We Are

We are a licensed Real Estate Brokerage with offices in Florida, New Jersey and New York. Our Florida Broker, Scott Cowan has almost Ten Years Experience serving clients Selling or Buying Residential and Commercial Real Estate and has transacted over $100,000,000 in business.
 
The South West Florida Market has a unique relationship with the Northeast NY/NJ Market with residents migrating south either for the winter or permanently. 
 
Realty Of Naples has identified this trend and has the ability to now bring more buyers to the Naples area Market to sell your home faster, while helping you to net more money.

Why Our Real Estate Brokerage is Dropping Our Commission to 1% in Response to the NAR Settlement

Why Our Real Estate Brokerage is Dropping Our Commission to 1% in Response to the NAR Settlement

The real estate industry is evolving, and Realty of Naples Fl  is leading the charge in making home selling more affordable for property owners, and helping you keep more of the proceeds. Our commission structure is simple; we charge 1% of the sale price for representing you, the seller. 

Simple and a bold move aimed at putting more money back into the pockets of home sellers. The majority of buyers are identifying properties that they are interested in, on the internet. Popular real estate web sites do a great job of publishing listings and all their statistics, photos, neighborhood information, as well as comparable sales. 

A large portion of Buyers are reaching out directly to the listing agent for access. If a buyer would like to be represented by a buyer’s agent, they can agree to pay the buyer’s agent themselves.
 
Realty of Naples Fl will save you thousands of dollars, netting you more or your money !

Understanding the NAR Settlement

Recently the National Association of Realtors (NAR) settled a civil lawsuit that accused Brokerages of commission fixing. Without admitting wrongdoing, NAR settled. 

The NAR settlement has reshaped the way real estate transactions are conducted, specifically addressing longstanding commission structures. Traditionally, sellers have been expected to pay both the listing agent’s and buyer’s agent’s commissions, which often totaled around 5-6% of the home’s sale price. This structure placed a significant financial burden on sellers, making home transactions more expensive than necessary.

By adjusting our commission structure in light of these changes, we are not only staying ahead of industry shifts but also ensuring that home sellers reap the benefits of a more competitive marketplace.

How Home Sellers Benefit from a 1% Commission

For many homeowners, selling a property is one of the largest financial transactions they will ever undertake. Reducing our listing commission to just 1% offers several key advantages:

  1. Significant Cost Savings – Traditionally, if a home sells for $500,000, the seller might have had to pay $25,000–$30,000 in total commissions. Under our new model, the seller would only pay $5,000 for our listing services, potentially saving tens of thousands of dollars.
  2. Increased Profit from Sale – The savings in commission directly translate to more profit for the seller, which can be reinvested into a new home, used for relocation expenses, or simply kept as financial security.
  3. Competitive Pricing for Sellers – Lower commissions mean sellers can be more flexible with their listing prices while still walking away with more money in their pockets.
  4. Full-Service Expertise at a Lower Cost – Despite the lower commission, our brokerage remains fully committed to offering top-tier service, including professional marketing, negotiation expertise, and streamlined transaction management.

How Much Can You Save?

Let’s take a look at potential commission savings under our new 1% structure compared to the traditional model:

Home Sale PriceTraditional 6% CommissionOur 1% CommissionSavings for Seller
$300,000$18,000$3,000$15,000
$500,000$30,000$5,000$25,000
$750,000$45,000$7,500$37,500
$1,000,000$60,000$10,000$50,000

These savings demonstrate the direct financial benefits to home sellers who choose to work with our brokerage under the new commission model.

Why We’re Making This Change

Our mission has always been to prioritize the needs of our clients. By reducing our commission rate, we aim to provide exceptional service at a fraction of the cost, ensuring that selling a home remains a profitable and stress-free experience.

The NAR settlement has paved the way for greater flexibility in real estate commissions, and we believe this shift will ultimately lead to a more transparent and seller-friendly market. By embracing these changes proactively, we reaffirm our commitment to affordability, quality, and outstanding service.

If you’re thinking of selling your home and want to maximize your savings while still receiving expert guidance, contact us today. We’re here to help you navigate the evolving real estate landscape with confidence and success!

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