What the NAR Settlement Means for Home Sellers & How We Are Adapting
Get in touch with Realty of Naples Fl to discuss the local market, your property valauation and to explore our brokerage as an option.
For inquiries contact:
Scott Cowan
Broker Manager
2nd St NE Naples, FL 34120
Blane Perun
Marketing
2nd St NE Naples, FL 34120
Traditionally Selling a home in Naples, Florida, can be an expensive process, especially when factoring in real estate commissions. Typically, sellers pay around 5% to 6% of the home’s sale price in commission fees, split between the listing agent and the buyer’s agent. However, Realty of Naples offers a much lower listing commission of just 1%, allowing homeowners to save thousands of dollars while still receiving professional real estate services.
This reduced commission structure is a game-changer for home sellers looking to maximize their profits. For example, on a $500,000 home sale, a traditional 6% commission would cost $30,000, whereas with Realty of Naples’ 1% listing fee, the total commission can be as low as $15,000 (including a 2.5% to 3% commission for the buyer’s agent). This results in a savings of $15,000 or more, which can be used for future investments, home upgrades, or moving expenses.
The Listing Agent only represents you, the Seller.
Realty of Naples’ 1% listing commission doesn’t mean sacrificing quality service. Their experienced real estate professionals offer full-service marketing, pricing strategies, and negotiation expertise to ensure a smooth transaction. In a competitive real estate market like Naples, finding ways to cut costs without compromising service is crucial for sellers aiming to maximize their home’s value.
This article will break down exactly how sellers save money using Realty of Naples’ 1% commission model, covering everything from cost comparisons to market trends and strategic selling techniques. Whether you’re selling a luxury beachfront property or a suburban home, understanding these savings can make a significant financial difference.
Realty of Naples’ 1% listing commission applies exclusively to the seller’s agent fee. Typically, the total commission paid on a real estate transaction is split between the listing agent and the buyer’s agent. In traditional sales, this is around 6%, with 3% going to each agent.
With Realty of Naples, the seller only pays 1% to the listing agent. However,sellers may choose to offer a competitive commission of 1% to 2% to the Buyer’s Agent. This keeps the property attractive to buyers’ agents while allowing sellers to cut their listing costs by thousands of dollars.
Savings depend on the home’s final sale price. Here’s a breakdown of potential savings compared to traditional commission structures:
$400,000 home sale
Traditional 6% commission: $24,000
Realty of Naples 1% listing fee (plus 3% buyer’s agent commission): $16,000
Savings: $8,000
$600,000 home sale
Traditional 6% commission: $36,000
Realty of Naples 1% listing fee (plus 3% buyer’s agent commission): $24,000
Savings: $12,000
Most agents will tell you that the percentage of their commission that they net is only a fraction of what they charge. This is true because a large portion of what they charge goes to their brokerage. Commission splits, office fees, listing fees and then taxes eat a large portion of the commission that you pay.
Realty of Naples is Broker/Owner operated. No split to the house, minimal overhead, and fee based services. Realty of Naples operates on a volume-based model, meaning they take on more listings at a lower fee rather than relying on a few high-commission sales. This benefits sellers by making professional real estate services more affordable.
A common misconception about lower commission models is that they come with reduced marketing efforts. However, Realty of Naples provides comprehensive marketing services, including:
Professional listing photography and virtual tours
Online exposure on major real estate platforms
Social media and targeted advertising
Open houses and direct agent outreach
This ensures homes reach a wide audience while keeping commission costs low.
Pricing a home correctly is crucial for a fast and profitable sale. Realty of Naples uses advanced market analysis and local expertise to set competitive prices that attract buyers. By using comparative market analysis (CMA) reports, they determine the best price range to sell quickly while maximizing profit.
Negotiation is a key factor in securing the best deal when selling a home. Even with a lower commission, Realty of Naples agents work aggressively to:
Secure the highest possible selling price
Navigate buyer contingencies
Ensure a smooth closing process
With their experience in the Naples real estate market, sellers can feel confident that they are receiving top-tier representation.
Naples is known for its luxury real estate market, with median home prices significantly higher than the national average. When selling a high-priced property, the savings from a 1% listing fee become even more substantial.
For example, a $1 million home sale with a traditional 6% commission would cost $60,000 in agent fees. With Realty of Naples’ 1% listing model, total commissions could be reduced to $40,000 or less, saving the seller $20,000 or more.
Naples’ real estate market has seen consistent demand due to its desirable location, luxury properties, and strong economy. Sellers can take advantage of low inventory levels, which often result in higher selling prices and faster closings.
Homes that stay on the market for long periods often require price reductions and increased marketing efforts, leading to additional costs. Realty of Naples’ strategic pricing and marketing approach helps sellers close deals faster, reducing holding costs such as mortgage payments, property taxes, and maintenance fees.
The 1% listing fee is most beneficial for:
Sellers with high-value homes looking to maximize savings
Homeowners who are confident their home will sell quickly
Sellers who want full-service real estate representation at a lower cost
While Realty of Naples’ 1% listing fee is a great option for most sellers, some situations may require a higher level of service, such as:
Properties needing extensive staging and remodeling before listing
Homes in slow-moving markets requiring extra marketing investment
Sellers who prefer a highly personalized experience with an agent
Sellers should evaluate their home’s condition, market trends, and personal preferences when choosing a commission structure. Consulting with a Realty of Naples agent can provide clarity on whether the 1% listing model is the best fit.
Selling a home in Naples doesn’t have to mean losing a large chunk of your profit to commission fees. Realty of Naples’ 1% listing commission model allows sellers to keep more of their home’s value while still receiving professional real estate services. With significant cost savings, expert marketing, and skilled negotiation, homeowners can sell their properties efficiently and profitably.
If you’re considering selling your home, working with a low-commission brokerage like Realty of Naples could be the smartest financial decision you make.
How does Realty of Naples make money with a 1% commission?
Realty of Naples operates on a volume-based model, handling more transactions at a lower commission rate rather than relying on a few high-commission sales. This allows them to remain profitable while offering lower fees to sellers.
Do I still need to pay the buyer’s agent commission?
Yes. While Realty of Naples charges only 1% for listing services, sellers typically still offer a 2.5% to 3% commission to the buyer’s agent. This ensures your home remains competitive and attractive to buyer’s agents.
Will I receive full-service marketing with a 1% commission?
Absolutely. Realty of Naples provides professional photography, MLS listings, social media advertising, and more to ensure your home receives maximum exposure.
Does a lower commission mean my home will sell for less?
Not at all. Realty of Naples uses data-driven pricing strategies and expert negotiations to secure the highest possible sale price, ensuring you still get top dollar for your property.
Is the 1% commission available for all types of properties?
In most cases, yes. However, some unique or difficult-to-sell properties may require customized marketing strategies, which could impact commission rates. Consulting with an agent will provide the best guidance.
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